Joseph joined KraneShares in June 2012 as Head of Marketing. He is in charge of creating and maintaining all client-facing marketing materials including websites, advertisements, pitch books, and fact sheets as well as the bi-weekly research newsletter. He takes pride in designing and developing the highest quality educational material for retail investors, financial advisors, and journalists.

Prior to joining KraneShares, Joseph was a senior designer at Tag Worldwide, a global brand services company. At Tag, Joseph specialized in developing teams and processes to implement new business. Joseph helped pitch and win the DIAGEO Global Travel and the Middle East business and established a team to produce all of DIAGEO’s duty-free advertisements for the Americas. Joseph was also part of the team that pitched, won, and implemented all in-store branding for the launch of Best Buy Mobile in the United States. Additionally Joseph designed print and digital marketing collateral for clients such as Accenture, BT Group, Citi, Deutsche Bank, RBS, and Zurich Insurance.

Joseph has a BFA from the Rochester Institute of Technology. He was a Rotary Youth Exchange student to Argentina and is fluent in Spanish.